I started my career in banking in Chicago more than 26 years ago, and I've seen a lot of changes in our industry, and in our community. Where there were hundreds of banks, there are now a few dominant institutions.

Today, the benchmark of success seems to be becoming "a multi-billion dollar" bank. Platinum is not a multi-billion dollar bank, but we consider ourselves one of the most successful banks around. A little more than two years ago, Platinum was just a set of plans. A vision. Today, we have thousands of customers that consider us "their community bank."

All of these people have choices - a world of choices. They can bank down the street, select one of the many global institutions that offer financial services, or try a new e-business offering products and services solely through the Internet. But they choose Platinum.

For us, earning the trust of so many people is the true measure of success, and we value the opportunity to know our customers by name, not by account numbers. As community bankers, we enjoy learning what each customer wants to accomplish. We welcome the chance to explain our products and services, and assist them in making smart decisions about their finances. And we look forward to seeing customers when they come back to Platinum - whether it's to make a deposit or open a new account.

Currently, more than 50 percent of our new accounts are from repeat customers. What we have proven is that you don't have to be big to compete. But you have to give people solid value and personal service. Our approach is to stay focused on great rates, low fees, and developing strong banking relationships. It's not a secret recipe but it seems harder and harder to find.

I invite you to stop into Platinum and see what we have to offer. It may be just what you're looking for.